Vibe coding builds demos. Spec coding builds products.

Where vibe code gets autopsied and real products get built.

Every dead app has the same autopsy report.

01

No spec

The architecture collapsed the first time you tried to add a feature. No data model. No edge cases. No constraints document. Just vibes and a prayer.

02

No brief

The landing page reads like ChatGPT wrote it. Because it did. No positioning. No audience definition. No voice. Just "write me a landing page for my app."

03

No launch plan

You shipped to nobody. Posted on Twitter. Got 3 likes from other builders. Moved on to the next app. The graveyard grows.

Spec coding is three phases.

01 / the spec

Think before you prompt

Architecture, data models, constraints, edge cases. Written before the AI writes a line of code. 2-4 hours of thinking that saves 20-40 hours of rework.

02 / the build

Code that extends

With the spec as source of truth, the AI writes code that's extensible and maintainable. No spaghetti. No "it works but I can't explain why."

03 / the launch

Ship to people, not to silence

Landing page. Email sequence. Launch plan. Built from real marketing expertise, not generic AI output. Ships the same week as the code.

The Spec Coding Dispatch

One vibe code autopsy. One spec coding principle. One honest take on what it takes to ship a product. Weekly.

Ready to spec code?

Book a call. 30 minutes. Bring your project. We'll talk about whether spec coding is the right move.

Book a call